June 6, 2016

Kyoorius Creative Awards Night 2016: Early Man Film and Ogilvy & Mather take home the Black

feature image, copyright Kyoorius The Kyoorius Creative Awards aim to acknowledge the dilution of boundaries between media, advertising and digital, as all creative work has to be an amalgamation of the three to be recognised […]

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January 1, 2016

Most Popular Stories of 2015. The year that was.

Starting today, we begin a New Year: a new year to try, to experiment, screw up, succeed, and perhaps do a few meaningful things to be proud of next year. As we looked back at […]

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September 1, 2015

Cadbury reveals the secret behind Buffering videos

Ads would not be annoying if they were made with as much humor as Cadbury 5 Star’s last few ones. The punchline of Buffering, designed to be a preloader for YouTube videos, lands straight on the […]

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May 8, 2015

Digital Art Direction – Something’s Got To Change

Below, Gerry Human, the Chief Creative Officer at Ogilvy & Mather, teases apart the meanings of art direction and design. What becomes clear is that art direction is not as valued in digital media as it […]

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March 19, 2015

Outdoor Advertising that Messes with the System

Outdoor Advertising is more than just posters. Context and form can be played with to produce a powerful and surprising result. These examples from the 2014 D&AD Awards show just what lengths brands can go to […]

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February 24, 2015

Have you visited Diu yet?

Up until a year ago, Diu was relatively unknown beyond the residents of Gujarat who frequented it. It is far from being called a thriving tourist spot. Diu, a part of Daman & Diu – […]

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December 9, 2014

The flickering wick of calligraphy

Born in the family of renowned Dhrupad musicians, Qamar Dagar’s life is a sonnet in search of a higher purpose in life, beyond “success”; a quest for spirituality and an immersion of herself into her […]

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October 20, 2014

Paper Perfect Indian Characters by Nasheet Shadani

In advertising, the work you produce is as successful or good as the time that it lasts for and the impact it leaves. While “Pakde rehna, chhodna nahi” epitomises Fevicol or “The Taste of India” […]

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September 30, 2014

A Smiling Elephant to CleftToSmile

CleftToSmile won the Black Elephant in Kyoorius Design Awards 2014, on the 13th of September, concluding Designyatra 2014. The Blue Elephant nominees and In-book winners can be seen here.  OperationSmile is one of the largest […]

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April 28, 2014

Dialogue: Rajiv Rao of Ogilvy & Mather

It is just about impossible to find a chink in Rajiv Rao’s armor. He spearheads the creative function at Ogilvy & Mather, arguably the topmost agency of India, along with Abhijit Avasthi. He has created […]

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