February 18, 2016

Stories from Lokal South & Encrypt: MFI by Myntra

In our four-part series on MFI (Fashion Incubator) by Myntra, we looked at 5 of the 7 Designers in Residence that Myntra launched with the year-long programme: Pluie, Vaishvik, The Ink Bucket, Mr. Bowerbird & SUO. In […]

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December 30, 2015

Introducing The Ink Bucket, Mr. Bowerbird & SUO: MFI by Myntra

Fashion is a choice, an expression and a personal statement. It is design, it is whimsical, it is serious, it is what we choose for ourselves, it is comfort, it is a trendsetter and it […]

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November 4, 2015

MFI by Myntra launches designer brands Pluie and Vaishvik

We began tracing Myntra Fashion Incubator (MFI) last week with the first article, in this series of four. Here, we take a closer look at the brands themselves, and the designers-in-residence (DIRs) behind them. The […]

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October 27, 2015

Myntra launches its first edition of Fashion Incubator

Myntra, one of the leading e-commerce brands on lifestyle and fashion in the country, in its signature style of thinking sideways, recently launched the Myntra Fashion Incubator (MFI) program, for upcoming brands and entrepreneurs. The MFI […]

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