January 1, 2016

Most Popular Stories of 2015. The year that was.

Starting today, we begin a New Year: a new year to try, to experiment, screw up, succeed, and perhaps do a few meaningful things to be proud of next year. As we looked back at […]

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February 20, 2015

Dive into #thefrootilife

Following up our previous post on Frooti’s rebranding by Pentagram, we came across these fun illustrations by Sagmeister & Walsh for the brand on their social media accounts. These look quirky and bold, especially with the […]

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February 18, 2015

There’s a new Frooti in town…

Summers in India are all about mangoes. And a ready-to-consume mango drink which would quench this all-time obsession for mangoes, even in the seasons that it’s not available, was more than welcome in the Indian […]

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February 10, 2015

Vintage ads that make us wish we were back in the 80s

We’ve all been there. You open Youtube because you’re doing ‘research’ for a new project and 2, 3, 4+ hours later you’ve forgotten why you went there in the first place. But it’s not to […]

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