February 18, 2016
In our four-part series on MFI (Fashion Incubator) by Myntra, we looked at 5 of the 7 Designers in Residence that Myntra launched with the year-long programme: Pluie, Vaishvik, The Ink Bucket, Mr. Bowerbird & SUO. In […]
December 30, 2015
Fashion is a choice, an expression and a personal statement. It is design, it is whimsical, it is serious, it is what we choose for ourselves, it is comfort, it is a trendsetter and it […]
December 21, 2015
In the past, we have spoken to Avinash Bhalerao, a designer and illustrator, about what he loves about work and what drives him. We caught up with him recently, to know more about his new […]
November 4, 2015
We began tracing Myntra Fashion Incubator (MFI) last week with the first article, in this series of four. Here, we take a closer look at the brands themselves, and the designers-in-residence (DIRs) behind them. The […]
October 27, 2015
Myntra, one of the leading e-commerce brands on lifestyle and fashion in the country, in its signature style of thinking sideways, recently launched the Myntra Fashion Incubator (MFI) program, for upcoming brands and entrepreneurs. The MFI […]
July 31, 2015
The encyclopedia called the Internet is one of our best friends. Every week, our team sifts through many, many articles, posts, and websites, frantically searching for something interesting, but mostly during those long coffee breaks […]
January 9, 2015
India: Contemporary Design by V&A curator Divia Patel sets out to be, “the first ever study of the work of trained designers in the disciplines of fashion, graphics, and interiors in India.” As expected, the […]