May 11, 2015

What’s inside Kyoorius 25

In Kyoorius 25, we explored Kitsch, the overwhelming and overstated style of design and art, which surprisingly doesn’t seem to have a definition. What is kitsch, and is it really such a bad thing? Chumbak, India CircusKulture Shop, Happily Unmarried and Filter (Alok Nanda & Company) tell us what they understand of kitsch.


The much awaited results of the Kyoorius Salary Survey have been documented, with insights into the sticky topic of money from professionals in creative fields who tell us of on-ground realities. Alongside, we look at the Z-Axis Conference which we attended in March at Goa, and talk about some issues surrounding urban planning in India.



With the Cricket World Cup frenzy comes a trail of creative work – advertisements, posters, apps, websites, and motion graphics – people go all out using the momentum of the sporting event to promote brands. From Nike to ESPN Cricinfo, Bombay Duck DesignsBy Two Design, we profiled a few of the interesting picks. Excerpts of conversations with Jessica Walsh of Sagmeister & Walsh and Parle Agro‘s Nadia Chauhan on ‘The Frooti Life‘, an interview with restaurateur Riyaaz Amlani of Impresario on the business and design of restaurant experiences, and with Agnello Dias (Taproot India) and Prathap Suthan (Bang in the Middle) on leaving their lucrative agency jobs to start anew, give us insights into building and rebuilding brands and practices.

While Stag and Camlin (now Kokuyo Camlin), two homegrown Indian brands, let us in on the story of their evolution, new enterprises such as SocialCops, founded by Varun Banka and Prakulpa Sankar tell us how they wield digital and Big Data, to induce policy changes in the country.



Rit Mishra, one of our columnists and lead service and interaction designer at Idean, talks about Service Design, while Hyper Island’s Christina Andersson explains how predicting trends is important for all businesses. Cyrus Daruwala, creative director at Alok Nanda & Company, vehemently and rather humorously urges us all to ban meetings while on a more serious note, Michael Wolff emphasises the role of designers in making lives better.

With MELT:2015 fast approaching, there’re a lot of gears in motion at the Kyoorius office and amidst all this chaos, we take this opportunity to invite everyone to this two-day festival for creativity, on 21 & 22 May 2015 at the Nehru Centre and NSCI. If you haven’t done so already, register for MELT here. See you there!

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