March 5, 2015

On brand: Housing.com

by Amishi Parekh

A few years ago, you’d never dream of buying your next home online. Today it’s become a serious business, with a number of players in the Indian real estate industry such as Makaan.com, MagicBricks.com, and more. Yesterday, Housing.com revealed their new identity, a complete re-branding, and an app, created by UK-based Moving Brands. We contacted CEO and Designyatra 2014 speaker, Mat Heinl, and the team to find out more.

While a relative newcomer, the startup has grown from a handful of people in Mumbai to 1500 employees across 45 cities in just three years. From the start, Housing.com set out to reinvent real estate, by focussing on creating an impeccable product. In the words of CEO Rahul Yadav, “We wanted to shake up the world of real estate, so we started by shaking up our brand.”

MB_Housing_story

MB_Housing_experience_Bag

MB_Housing_experience

The new Housing.com website

Over the course of a year, Moving Brands worked with the team at Housing.com, “to create a brand narrative, identity system and brand language; to define strategic cross-media communications plans; to support the experience design of the app and design and build of the microsite; and to create the launch campaign communication assets that reveal the brand.”

MB_Housing_billboard

Moving Brands Senior Consultant Minni Lakotieva – strategy lead for the project – said “the essence of their new brand was always there, waiting to be made tangible, and together we’ve articulated it visually and physically. In the true spirit of partnership, we’ve challenged and pushed each other to arrive at a result that’s ‘10x better’.”

Moving Brands explain the concept in this short video:

To see more images, check out the complete case study.взлом yandex денегнакрутка вконтакте бесплатно онлайнкак накрутить людей в группу в контактеnewbrut скачать бесплатноframework 3 5 sp1

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1 Comment

  1. Sonu

    10.17.2015

    Reply

    Nice Property Website true Listing

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