September 27, 2014

KDY Conversations: Elizabeth McGuane

Elizabeth is an independent content strategist, editor and UX designer working in London. She was first a journalist, then worked in some tiny, middle-sized and very large digital agencies before becoming an independent content strategy consultant.

As Elizabeth explained, Content Strategy is a marriage between Information Architecture and Content Creation. The field itself is a result of the question ‘What If’.

You can watch Elizabeth’s interview here:

At Kyoorius Designyatra 2014, Elizabeth talked about Crew Mentality (among other things as well)- telling people how it is important not to give up on the idea of taking an alternate path. Individual contributions build up to a big collective effort, for instance when making a movie, “although you may not own the whole story, you still are very much a part of it.”

To see Elizabeth’s session at Kyoorius Digiyatra 2014, watch the video below or visit to see more.


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