April 23, 2013

Work: Dove Elixir by Kanchan Dhankani

What makes Kanchan Dhankani‘s work on this brand interesting is that she kicked it off as a final year project while she was a student at NID and now she is working with Hindustan Unilever (HUL) as an independent (consultant) designer for Dove Elixir and other upcoming projects too.

Her final project got selected by HUL and Dhankani is now the proud designer behind the packaging, product concept and identity of Dove Elixir, a premium hair oil range. The product was launch in December 2012. The brief given to her was to improvise on the idea of oiling in India which has over the years started getting associated with ‘tackiness’, says Dhankani. She has now registered herself as a one-person company.

Here are some interesting shots of how she came up with the packaging and identity for Dove Elixir.

Project aim trialsketches Project plot form development round3    ergonomics hand made mockups form development 2 explorations



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